Location

Renowned as a world-famous shopping and dining destination, under the careful management of Shaftesbury Capital, new life is being breathed into Carnaby and Soho’s iconic streets.

At the heart of London’s West End, Soho stands as a vibrant cultural and commercial hub, renowned for its eclectic mix of fashion, food, and creativity.

Drawing high footfall from key Elizabeth line exits at Hanover Square, Dean Street, and Tottenham Court Road, Soho is a magnet for locals and tourists alike.

The area is also renowned for its game-changing dining scene with an unrivalled mix of restaurants, cafés, bars and pubs including Mountain, Kiln, Duck and Rice and Breadstall.

Both Soho and Carnaby Street attract an affluent consumer with almost 50% falling into the two most affluent Acorn categories. Levels of Executive Wealth far exceed the London average and there are higher levels of City Sophisticates.

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